PRODUCTION RESEARCH AND CLEARANCES
Production research is actual research performed on any fictitious items being used in the film, such as XYZ Bank, Dr. John Doe or Masonville County, Illinois for example. We also research original logos, designs, etc. created by production.
Clearances is the act of getting written permission to use real trademarks or copyright protected items on camera. Examples of trademarks would be Starbucks, Apple and Budweiser. Examples of copyright protected items would be Sports Illustrated, The New York Times and Andy Worhol paintings. Copyright protected items also include graffiti, tattoos and book covers. Copyright law prohibits the use of any item without written permission.